{"id":152,"date":"2008-05-19T12:25:50","date_gmt":"2008-05-19T04:25:50","guid":{"rendered":"http:\/\/keyword.com.tw\/blog\/?p=152"},"modified":"2008-10-12T10:17:26","modified_gmt":"2008-10-12T02:17:26","slug":"%e9%97%9c%e9%8d%b5%e5%ad%97%e5%bb%a3%e5%91%8a-%e8%a1%8c%e9%8a%b7%e6%b4%bb%e5%8b%95%e7%9a%84%e6%9c%80%e5%be%8c%e4%b8%80mile","status":"publish","type":"post","link":"https:\/\/keyword.com.tw\/blog\/152","title":{"rendered":"\u95dc\u9375\u5b57\u5ee3\u544a\u662f\u884c\u92b7\u6d3b\u52d5\u7684\u6700\u5f8c\u4e00\u54e9(Last Mile)"},"content":{"rendered":"

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\u4ee5\u4e0b\u7bc0\u9304\u81ea
\n20080508 Bueiness Week-Inside Microsoft’s War Against Google<\/a><\/p>\n

Search advertising is vastly overrated. Today, when a Web surfer is looking for a car, he might type “Chevrolet” into Google and then click on an ad alongside the search results. Google gets all the money for that click, even though other marketing efforts, both online and off, probably helped persuade that person to conduct the search. Ideally, an advertiser would know about all the ads that a potential customer sees before he makes a purchase. “They’re trying to say that Google’s getting too much credit, and there’s probably a lot of truth to that.”
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\n“\u7576\u67d0\u7db2\u53cb\u4e0aGoogle\u641c\u5c0b “\u96ea\u4f5b\u862d”\u7684\u6642\u5019\uff0c
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\n\u4f7f\u5f97\u8a72\u7db2\u53cb\u5c0d\u96ea\u4f5b\u862d\u6c7d\u8eca\u7522\u751f\u8208\u8da3\u800c\u4e0aGoogle\u641c\u5c0b\u9032\u5165\u96ea\u4f5b\u862d\u6c7d\u8eca\u7684\u7db2\u7ad9\uff0c
\n\u9032\u800c\u505a\u51fa\u8cfc\u8cb7\u7684\u884c\u70ba\u3002
\n\u5728”\u641c\u5c0b”\u9019\u500b\u52d5\u4f5c\u767c\u751f\u4e4b\u524d\uff0c
\n\u5176\u4ed6\u578b\u5f0f\u884c\u92b7\u5ee3\u544a\u5df2\u7522\u751f\u4e86\u529f\u6548\uff0c
\n\u4f46\u6210\u679c\u537b\u7531\u95dc\u9375\u5b57\u5ee3\u544a\u6536\u5272\uff0c
\nGoogle\u5f9e\u4e2d\u5f97\u5229\uff0c
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\u53c3\u8003\u6587\u7ae0\uff1a
\n\u96fb\u8996\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u4f60\u641c\u5c0b\u4e86\u55ce?<\/a><\/p>\n

\u95dc\u9375\u5b57\u5ee3\u544a\u662f\u88ab\u52d5\u5f0f\u884c\u92b7<\/a><\/p>\n

20080520 \u5317\u4eac\u65b0\u6d6a\u7db2-\u767e\u5ea6\u5546\u696d\u904b\u71df\u526f\u7e3d\u88c1\u6c88\u7693\u745c\u6f14\u8b1b<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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