{"id":130,"date":"2008-04-03T18:16:55","date_gmt":"2008-04-03T10:16:55","guid":{"rendered":"http:\/\/keyword.com.tw\/blog\/?p=130"},"modified":"2008-10-12T10:38:11","modified_gmt":"2008-10-12T02:38:11","slug":"google%e5%b0%8d%e6%96%bc%e6%8f%90%e9%ab%98%e9%bb%9e%e6%93%8a%e5%93%81%e8%b3%aa%e7%9a%84%e5%8a%aa%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/keyword.com.tw\/blog\/130","title":{"rendered":"Google\u5c0d\u65bc\u63d0\u9ad8\u9ede\u64ca\u54c1\u8cea\u7684\u52aa\u529b"},"content":{"rendered":"

\"Adsense\u5ee3\u544a\"<\/a><\/p>\n

\u4eca\u5e74\u4ee5\u4f86Google\u7684\u71df\u6536\u6210\u9577\u8da8\u7de9\uff0c
\n\u80a1\u50f9\u4e5f\u5927\u5e45\u6ed1\u843d\uff0c
\n\u5176\u4e2d\u9664\u4e86\u53d7\u7f8e\u570b\u7d93\u6fdf\u8870\u9000\u5f71\u97ff\u4e4b\u5916
\n( \u7d93\u6fdf\u4e0d\u666f\u6c23\u2192\u6d88\u8cbb\u610f\u9858\u964d\u4f4e\u2192\u4e0a\u7db2\u641c\u5c0b\u9ede\u64ca\u5ee3\u544a\u6bd4\u7387\u964d\u4f4e )
\n\u53e6\u4e00\u500b\u91cd\u8981\u56e0\u7d20\u662f\uff1a
\nGoogle\u6b63\u5728\u63d0\u9ad8\u5176\u9ede\u64ca ( Click ) \u54c1\u8cea-
\n\u70ba\u4e86\u907f\u514d\u7db2\u53cb\u4e0d\u614e\u9ede\u9078\u5ee3\u544a\uff0c
\nGoogle\u7e2e\u5c0f\u5ee3\u544a\u7684\u53ef\u9ede\u9078\u7bc4\u570d\uff0c
\n\u63d0\u9ad8\u5ee3\u544a\u9ede\u64ca\u7684\u50f9\u503c\u3002<\/p>\n

\u53ea\u8981\u5ee3\u544a\u6709\u66dd\u5149\uff0c
\n\u66dd\u5149\u91cf\u8d8a\u5927\uff0c
\n\u7121\u6548\u9ede\u64ca<\/a>\u7684\u6578\u91cf\u4e5f\u5c31\u96a8\u8457\u8d8a\u9ad8\uff0c
\n\u9019\u662f\u96e3\u514d\u3002<\/p>\n

Google\u95dc\u9375\u5b57\u5ee3\u544a\u4e0d\u8ad6\u662fTopAd \u9802\u7aef\u5ee3\u544a\u7248\u4f4d<\/a>\uff0c
\n\u6216\u8005\u662fAdsense\u5167\u5bb9\u806f\u64ad\u7db2\u5ee3\u544a<\/a>\uff0c
\n\u7db2\u53cb\u90fd\u4e00\u5b9a\u8981\u6e96\u78ba\u5730\u5728\u5ee3\u544a\u6a19\u984c<\/strong>\u6309\u4e0b\u6ed1\u9f20\u5de6\u9375\uff0c
\n\u5ee3\u544a\u624d\u80fd\u88ab\u9ede\u9078\u9032\u53bb\uff0c
\n\u56e0\u6b64Google\u95dc\u9375\u5b57\u5ee3\u544a\u7684”\u53ef\u9ede\u9078\u5340\u57df”\u5c0f\u591a\u4e86\u3002<\/p>\n

Google \u95dc\u9375\u5b57\u5ee3\u544a
\n\u2192\u53ef\u9ede\u9078\u5340\u57df\u5c0f(\u9650\u5ee3\u544a\u6a19\u984c)
\n\u2192\u7db2\u53cb\u6ed1\u9f20\u4e0d\u5bb9\u6613\u8aa4\u9ede
\n\u2192\u7121\u6548\u9ede\u64ca\u6bd4\u4f8b\u4f4e
\n\u2192\u9ede\u64ca\u7387\u8f03\u4f4e
\n\u2192\u9ede\u64ca\u6578\u8f03\u5c11
\n\u2192\u5ee3\u544a\u4e3b\u82b1\u8cbb\u4f4e
\n\u2192\u9ede\u64ca\u54c1\u8cea\u9ad8<\/p>\n

Google\u7684\u505a\u6cd5\u662f\u8b93
\n\u7db2\u53cb\u78ba\u5be6\u6709\u610f\u9858\u9ede\u9078\u7684\u5ee3\u544a\u88ab\u9ede\u9078\uff0c
\n\u5ee3\u544a\u80fd\u88ab\u9ede\u64ca\u7684\u5340\u57df\u53ea\u9650\u5b9a\u5728\u5ee3\u544a\u6a19\u984c\uff0c
\n\u5176\u5b83\u90e8\u4efd\u7121\u8ad6\u662f\u5ee3\u544a\u6587\u6848\u3001\u5ee3\u544a\u7db2\u5740\u90fd\u7121\u6cd5\u9ede\u9078\uff0c
\n\u964d\u4f4e\u7db2\u53cb\u7121\u610f\u8b58\u9ede\u9078\u6216\u8aa4\u9ede\u5ee3\u544a\u7684\u6bd4\u7387\uff0c
\n\u7576\u7136\u9ede\u64ca\u6578(Clicks)\u8207\u9ede\u64ca\u7387(CTR\uff1aClick Through Rate )\u4e0b\u964d\uff0c
\n\u5ee3\u544a\u6536\u5165\u4e5f\u66ab\u6642\u6e1b\u5c11\u4e86\u3002<\/p>\n

\u77ed\u671f\u4e0a\u770b\u4f86Google\u662f\u72a7\u7272\u4e86\u71df\u6536\uff0c
\n\u4f46\u537b\u63d0\u9ad8\u4e86\u6bcf\u4e00\u500b\u5ee3\u544a\u9ede\u64ca\u7684\u54c1\u8cea\uff0c
\n\u9577\u671f\u4e0b\u4f86\u56e0\u70ba\u9ede\u9078\u5ee3\u544a\u9032\u5165\u7db2\u7ad9\u7684\u7db2\u53cb
\n\u8f49\u63db\u70ba\u5ba2\u6236\u7684\u6bd4\u7387\u9ad8 ( \u8f49\u63db\u7387 Conversion Rate\u2191)\uff0c
\n\u5c0d\u5ee3\u544a\u4e3b\u800c\u8a00Google\u95dc\u9375\u5b57\u5ee3\u544a\u7684
\n\u6295\u8cc7\u5831\u916c\u7387 ROI (Return On Investment)\u662f\u8f03\u9ad8\u7684\uff0c
\n\u5ee3\u544a\u4e3b\u7684\u4f7f\u7528\u9ad4\u9a57\u662f\u6b63\u9762\u7684\uff0c
\n\u5927\u5927\u63d0\u5347Google\u95dc\u9375\u5b57\u5ee3\u544a\u5728\u5ee3\u544a\u4e3b\u5fc3\u76ee\u4e2d\u7684\u6709\u6548\u6027\uff0c
\n\u5ee3\u544a\u4e3b\u9858\u610f\u63d0\u5347\u9ede\u95b1\u55ae\u50f9\u7af6\u6a19\u95dc\u9375\u5b57\uff0c
\n\u53ca\u66f4\u9858\u610f\u6301\u7e8c\u520a\u767b\u8207\u6295\u5165\u66f4\u5927\u91cf\u5ee3\u544a\u9810\u7b97\uff0c
\n\u4e5f\u6703\u6709\u66f4\u591a\u5ee3\u544a\u4e3b\u520a\u767bGoogle Adwords\u5ee3\u544a \u3002<\/p>\n

Google\u70ba\u63d0\u5347Adsense\u5167\u5bb9\u806f\u64ad\u7db2\u7684
\n\u5ee3\u544a\u8f49\u63db\u7387 Conversion Rate\u8207
\n\u6295\u8cc7\u5831\u916c\u7387 ROI (Return On Investment)\uff0c
\n\u5167\u5bb9\u806f\u64ad\u7db2\u6700\u8fd1\u65b0\u589e\u53ef\u9078\u64c7\u7db2\u53cb\u5e74\u9f61\u3001\u6027\u5225\u64ad\u9001\u5ee3\u544a
\n(\u76ee\u524d\u53ea\u958b\u653e\u7f8e\u570b\u5730\u5340\u80fd\u4f7f\u7528\u6b64\u529f\u80fd)\uff0c
\n\u8207\u539f\u672c\u5c31\u6709\u7684\u8a2d\u5b9a\u6392\u9664\u7db2\u7ad9\u529f\u80fd
\n(\u53ef\u4ee5\u9650\u5236\u5ee3\u544a\u4e0d\u5728\u67d0\u4e9b\u7db2\u7ad9\u6216\u5176\u5b50\u7db2\u57df\u6216\u8def\u5f91\u51fa\u73fe)\uff0c
\n\u7528\u4ee5\u63d0\u9ad8\u5167\u5bb9\u806f\u64ad\u7db2\u7684\u7cbe\u6e96\u5ea6\u3002<\/p>\n

\u53f0\u7063\u53e6\u4e00\u500b\u641c\u5c0b\u5f15\u64ce
\n\u9802\u7aef\u5ee3\u544a\u7248\u4f4d\u539f\u672c\u5c31\u8f03\u591a\u7bc4\u570d\u4e5f\u8f03\u5927\uff0c
\n\u53ea\u8981\u6e38\u6a19\u79fb\u5230\u641c\u5c0b\u7d50\u679c\u7db2\u9801\u6b63\u4e2d\u4e0a\u65b9\u7684\u85cd\u8272\u5ee3\u544a\u7bc4\u570d\uff0c
\n\u7121\u8ad6\u662f\u6a19\u984c\u6216\u6587\u6848\u6216\u7db2\u5740\u5217\u751a\u81f3\u662f\u65c1\u908a\u7684\u85cd\u5e95\u6c92\u6709\u6587\u5b57\u7684\u5340\u57df\uff0c
\n\u5168\u90fd\u662f\u53ef\u9ede\u9078\u7bc4\u570d\u3002<\/p>\n

\u81f3\u65bc\u5167\u5bb9\u6bd4\u5c0d\u66f4\u662f\u7576\u4f5c\u88dc\u7248\u5ee3\u544a\u5728\u8dd1\uff0c
\n(\u88dc\u7248\u5ee3\u544a\uff1a\u5c07\u8ce3\u4e0d\u5b8c\u7684\u5ee3\u544a\u7248\u4f4d\u520a\u767b\u5176\u4ed6\u5df2\u4ed8\u8cbb\u5ee3\u544a\u4f86\u586b\u5145\u7248\u9762)
\n\u65b0\u805e\u3001\u90e8\u843d\u683c\u3001..\u751a\u81f3\u9996\u9801\uff0c\u5118\u91cf\u66dd\u5149(\u6709\u66dd\u5149\u5c31\u6709\u6a5f\u6703\u88ab\u9ede\u9078)\uff0c<\/a>
\n\u540c\u6a23\u53ea\u8981\u662f\u5ee3\u544a\u5340\u57df\u4e0d\u9650\u65bc\u6a19\u984c\u90fd\u662f\u6ed1\u9f20\u7684\u53ef\u9ede\u64ca\u7bc4\u570d\u3002<\/p>\n

\u5ee3\u544a\u4e3b\u5728\u62b1\u6028Google\u5831\u8868\u6578\u5b57\u4e0d\u5920\u597d\u770b\uff0c
\n\u9ede\u64ca\u6578\u91cf\u4e0d\u5920\u591a\u3001\u9ede\u64ca\u7387\u4e0d\u5920\u9ad8\u7684\u540c\u6642\uff0c
\n\u4e5f\u61c9\u8a72\u60f3\u60f3\u9ede\u64ca\u6578\u5b57\u80cc\u5f8c\u6240\u96b1\u85cf\u7684\u610f\u7fa9\u3002<\/p>\n

\u540d\u8a5e\u89e3\u91cb\uff1a
\n\u6295\u8cc7\u5831\u916c\u7387 ROI (Return On Investment)\uff1a
\n\u92b7\u552e\u5229\u6f64\u6e1b\u53bb\u5ee3\u544a\u6210\u672c\uff0c\u518d\u9664\u4ee5\u5ee3\u544a\u7e3d\u6210\u672c\u3002
\nROI\u8a08\u7b97\u516c\u5f0f= (\u6536\u76ca – \u6210\u672c) \/ \u6210\u672c<\/p>\n

\u53c3\u8003\u6587\u7ae0\uff1a
\n\u8ab0\u9ede\u4e86\u4f60\u7684\u95dc\u9375\u5b57\u5ee3\u544a\uff1f<\/a>
\nGoogle\u7e7c\u7e8c\u63a8\u9032\u54c1\u8cea\u9ede\u64ca\u6230\u7565<\/a>
\n\u95dc\u9375\u5b57\u5ee3\u544a\u5931\u5bf5\uff1fGoogle\u9ede\u95b1\u6578\u6d88\u5931\u7684\u771f\u76f8<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u4eca\u5e74\u4ee5\u4f86Google\u7684\u71df\u6536\u6210\u9577\u8da8\u7de9\uff0c \u80a1\u50f9\u4e5f\u5927\u5e45\u6ed1\u843d\uff0c \u5176\u4e2d\u9664\u4e86\u53d7\u7f8e\u570b\u7d93\u6fdf\u8870\u9000\u5f71\u97ff\u4e4b\u5916 ( \u7d93\u6fdf\u4e0d\u666f\u6c23\u2192\u6d88\u8cbb\u610f […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-130","post","type-post","status-publish","format-standard","hentry","category-1"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/keyword.com.tw\/blog\/wp-json\/wp\/v2\/posts\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyword.com.tw\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keyword.com.tw\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keyword.com.tw\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyword.com.tw\/blog\/wp-json\/wp\/v2\/comments?post=130"}],"version-history":[{"count":0,"href":"https:\/\/keyword.com.tw\/blog\/wp-json\/wp\/v2\/posts\/130\/revisions"}],"wp:attachment":[{"href":"https:\/\/keyword.com.tw\/blog\/wp-json\/wp\/v2\/media?parent=130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyword.com.tw\/blog\/wp-json\/wp\/v2\/categories?post=130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyword.com.tw\/blog\/wp-json\/wp\/v2\/tags?post=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}